How AI shopping agents find, check and recommend products, and what to do about it. Written for e-commerce teams, with nothing you have to take on faith.
Five checks you can run in one sitting: brand facts, one exact product, whether it can open your page, a real shopper's question three times, and the sources it trusts. What each failure means, and which fix to start with.
Google's query growth is at a five-year high while Search revenue growth slowed, and Reddit says AI Mode does not drive traffic. What we think follows for stores: ads in the AI answer, fees per sale, and what to measure instead.
AI agents now search, compare and pay on a shopper's behalf. A plain definition, how an agent buys, which agents can buy today, what ACP and UCP do, and five first steps for stores.
GA4's AI Assistant channel, what it misses, how to build a custom channel group, and how to count the AI orders GA4 never sees.
Ethereum's Trustless Agents standard gives AI agents an ID, a feedback record and third-party checks. What it does, what it leaves out, and what stores should do now.
Amazon blocked it, Shopify opened every store to it, and Meta plans a fee on each sale. Seven effects on online stores, and four things to check this week.
One product page per store, seventeen checks. The scores, the five most common gaps, and two cases every store can learn from.
Twelve steps in four stages: baseline, machine-readable product data, independent citations and measurement.
Five brands, one clear winner, and the reasons the rest were left out. An illustrative walkthrough of a single shopping question.
Feeds, schema, robots.txt and llms.txt are not equally important. A plain guide to which agents read what, and the order to fix them in.
What a browser agent sees when it opens your product page, where it gives up, and a ten-minute test for your own store.
Rankings are gone. Being considered at all is the new position one. What the candidate set is and how to measure it.
Looking for the numbers? The quarterly Agent Index ranks the brands AI agents recommend, by category, and the methodology explains how it is made.
Start with the free check, or book a thirty-minute readiness call.