Which brands do the agents actually recommend?
Every quarter we ask five agents the same forty shopping questions in each category, across the UK and the US, and rank the answers. Q4 2026 edition coming.
Share of recommendation, ranked.
Share is the percentage of answers in which an agent recommends the brand. Change is the movement in points since the previous quarter. The brands shown here are invented to show the format.
| Rank | Brand | Share | Change |
|---|---|---|---|
| 1 | Fellrunner | 31% | +4 |
| 2 | Strideworks | 24% | +2 |
| 3 | Kestrel Athletic | 17% | −3 |
| 4 | Brand name | 9% | +1 |
| 5 | Another brand | 6% | −1 |
| 6 | Brand name | 4% | +2 |
| 7 | Longer brand name | 3% | 0 |
| 8 | Brand name | 3% | −2 |
| 9 | Another brand | 2% | +1 |
| 10 | Brand name | 1% | 0 |
Ranks 4 to 10 in the full edition.
Eight categories in the first edition.
- Running shoes
- Skincare
- Mattresses
- Coffee equipment
- Headphones
- Pet food
- Cookware
- Luggage
Each category is run separately for the UK and the US. Want yours covered? Tell us.
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