I asked ChatGPT for the best running shoes under $150. Here's who showed up.
Five brands, one clear winner, and the reasons the rest were left out.
AI agents now shortlist, compare and buy on your customers' behalf. If your products aren't legible to them, they aren't in the running. We make sure they are.
Checked against ChatGPT, Gemini, Muse, Claude and Perplexity.
Shoppers already ask an agent what to buy. These are the numbers that made our clients move.
38%1
higher conversion from AI‑referred visitors
1M+2
merchants already feeding ChatGPT
33
major agent surfaces live in 2026
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Your readiness score
Your top three gaps are in the report. Want the rest?
The full report covers every check, what ChatGPT, Gemini and Perplexity say when asked for the best option in your category, and what to fix first. We put it together by hand and email it within two business days.
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Got it. The full report for your product will reach you within two business days.
Instant readiness score and your top three gaps, read from the live page the way an agent reads it. The full report, including what the agents say when asked for the best option in your category, follows by email.
41/100
Readable in parts. Not yet in the candidate set.
Take them in order or start where you are. Most clients begin with the audit and have fixes live inside two months.
Audit
Fix
Cite
Track
ChatGPT Shopping and Gemini build their answers from product feeds. If your products, prices, stock and policies aren't in a feed they accept, in the format they expect, you are not in the comparison. We build and maintain those feeds over ACP and Google's UCP, and keep them in step with your store.
Meta's Muse reads your live store in a browser, the way a customer does. It opens product pages, picks a size, adds to the cart and tries the checkout. Pop-ups, bot walls and pages that need three scripts to show a price stop it cold. We test your store with browser agents and remove what blocks them.
Claude and Perplexity answer from what they can read and cite. They lean on buying guides, review sites, Reddit threads and your own product copy, and they quote the sources that answer the question most directly. We get you into those sources and make your own pages worth quoting.
A person will put up with a vague product page and click around until they find what they need. An agent won't. It builds a candidate set from the products it can read, checks each one against the shopper's constraints, and drops anything with a missing answer. There is no second page of results to be found on later. You are either in the set or you are not considered.
ChatGPT Shopping and Gemini work from structured product feeds. Meta's Muse opens your live store in a browser and reads it the way a customer would. Claude and Perplexity lean on what reviewers and forums say about you. Those are three versions of your product, and they often disagree on price, stock or delivery. When they disagree, the agent trusts none of them.
Search gave you rankings, impressions and clicks. Agents give you nothing: no dashboard, no position, no report of the queries you lost. The only way to know whether you are being recommended is to ask, systematically, every week, with the questions your customers actually use. That is what our prompt battery does.
One product page is easy. A catalog is thousands of products with variants, prices that change, stock that runs out, delivery that depends on the ZIP code and a returns policy written by a lawyer. Every one of those has to match across your feed, your markup and your live page, every day. Agents drop the products where they don't. Keeping them in step is the work.
Every quarter we ask five agents the same forty shopping questions in each category, across the UK and the US, and rank the answers. Q4 2026 edition coming.
| Rank | Brand | Share | Change |
|---|---|---|---|
| 1 | Fellrunner | 31% | +4 |
| 2 | Strideworks | 24% | +2 |
| 3 | Kestrel Athletic | 17% | −3 |
| 4 | Brand name | 9% | +1 |
| 5 | Another brand | 6% | −1 |
| 6 | Brand name | 4% | +2 |
| 7 | Longer brand name | 3% | 0 |
| 8 | Brand name | 3% | −2 |
| 9 | Another brand | 2% | +1 |
| 10 | Brand name | 1% | 0 |
Ranks 4 to 10 in the full edition.
Five brands, one clear winner, and the reasons the rest were left out.
What a browser agent sees when it opens your product page, and where it gives up.
Rankings are gone. Being considered at all is the new position one.
Tell us about your store. You will leave the call knowing where you stand with the agents and what to fix first, whether or not we work together.
Skip the form and book a 30-minute call straight into the calendar.
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Call requested.
We will reply within one business day with times for your store.
Start with the free check, or book a thirty-minute readiness call.