Can ChatGPT find your products? A ten-minute test.
Five checks in one sitting, what each failure means, and which fix to start with.
AI agents now shortlist, compare and buy on your customers' behalf. If your products aren't legible to them, they aren't in the running. We make sure they are.
Free, takes seconds, no sign-up. Checked against ChatGPT, Gemini, Muse, Claude and Perplexity. How it works
We ran one product page from each of twelve well-known DTC stores through our free check. Eleven could be scored. Read the full teardown.
Ratings in schema3 readable
8of 11
top DTC product pages hide their ratings from AI agents
Schema descriptions5 full
6of 11
give agents a thin product description, or none
All seventeen checks1 clean pass
1of 11
passed all seventeen checks
Source: our teardown of twelve DTC stores, one product page each, checked September 21, 2026. Eleven pages could be scored. “Hide” means the rating is not in the structured data the server sends, which is what an agent that doesn't run scripts can read. A chosen sample, not a representative one.
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Instant readiness score and your top three gaps, read from the live page the way an agent reads it. The full report, including what the agents say when asked for the best option in your category, follows by email.
41/100
Readable in parts. Not yet in the candidate set.
Take them in order or start where you are. Most clients begin with the audit and have fixes live inside two months.
Audit
Fix
Cite
Track
ChatGPT Shopping and Gemini build their answers from product feeds. If your products, prices, stock and policies aren't in a feed they accept, in the format they expect, you are not in the comparison. We build and maintain those feeds over ACP and Google's UCP, and keep them in step with your store.
Meta's Muse has its own browser and can use your live store the way a customer does: open product pages, pick a size, add to the cart and, once its user approves, check out. Shopify stores can also reach it through Shopify's catalog. Pop-ups, bot walls and pages that need three scripts to show a price stop it cold. We test your store with browser agents and remove what blocks them.
Claude and Perplexity answer from what they can read and cite. They lean on buying guides, review sites, Reddit threads and your own product copy, and they quote the sources that answer the question most directly. We get you into those sources and make your own pages worth quoting.
A person will put up with a vague product page and click around until they find what they need. An agent won't. It builds a candidate set from the products it can read, checks each one against the shopper's constraints, and drops anything with a missing answer. There is no second page of results to be found on later. You are either in the set or you are not considered.
ChatGPT Shopping and Gemini work from structured product feeds. Meta's Muse can open your live store in its own browser and read it the way a customer would. Claude and Perplexity lean on what reviewers and forums say about you. Those are three versions of your product, and they often disagree on price, stock or delivery. When they disagree, the agent trusts none of them.
Search gave you rankings, impressions and clicks. Agents give you nothing: no dashboard, no position, no report of the queries you lost. The only way to know whether you are being recommended is to ask, systematically, every week, with the questions your customers actually use. That is what our prompt battery does.
One product page is easy. A catalog is thousands of products with variants, prices that change, stock that runs out, delivery that depends on the ZIP code and a returns policy written by a lawyer. Every one of those has to match across your feed, your markup and your live page, every day. Agents drop the products where they don't. Keeping them in step is the work.
Our first case studies are under way. Until they are out, here is work you can check for yourself.
We asked ChatGPT, Gemini, Claude, Meta’s Muse and Perplexity forty shopping questions and read all 200 answers twice, independently, against a written codebook. The two readings agreed on 99% of 865 brand mentions.
The agents disagree. HOKA was recommended in 65% of Gemini’s answers and 13% of ChatGPT’s. Winning one agent is not enough, so we measure all five.
Every coded answer is public under CC BY 4.0, so you can check our numbers before you trust them, or use them in your own work.
We asked five AI agents the same forty questions about running shoes under $150 and counted the brands they told shoppers to buy. Brooks came first. Below the top, the agents barely agree.
| Rank | Brand | Share | Mentioned |
|---|---|---|---|
| 1 | Brooks | 67% | 68% |
| 2 | ASICS | 56% | 58% |
| 3 | Saucony | 53% | 56% |
| 4 | Nike | 45% | 49% |
| 5 | Adidas | 43% | 44% |
Share: answers in which the agent recommended the brand. 200 answers from ChatGPT, Gemini, Claude, Meta's Muse and Perplexity.
Five checks in one sitting, what each failure means, and which fix to start with.
Query growth at a five-year high, Search revenue growth slowing, and Reddit losing search clicks. What it means for stores.
GA4's AI Assistant channel, what it misses, and how to count the AI orders it never sees.
Start here: how to get your products recommended by ChatGPT and Gemini, and which files AI shopping agents actually read.
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Start with the free check, or book a thirty-minute readiness call.